About Andrew James Paterson

I am a business, marketing and digital consultant based in Durban, South Africa, and the creator of REMAP™.

I work with people who need help making a decision, improving something that exists, or building something new. Sometimes that starts with a business or marketing strategy. Sometimes it starts with a website, a brand, or a system that is making everyone's job harder than it needs to be.

I am interested in how the different parts of a business fit together. A website can be well built and still struggle if the offer is unclear or nobody follows up on enquiries. That is why I look at the commercial decisions as well as the brand, marketing and systems supporting them.

I can help you work out the priorities, carry out the agreed work and prepare your team to manage it. When a useful introduction is part of the answer, I connect people and businesses too.

Experience I can put to work for you

Over 22 years, I have worked across marketing, digital platforms, commercial leadership and innovation. My experience includes developing brands and campaigns, building digital customer journeys, leading teams, managing budgets and bringing new offers to market.

That experience helps me see how the pieces fit together. A website needs a clear offer behind it. Marketing needs a way to handle and follow up enquiries. A new system needs to work for the people expected to use it.

I can help with the decisions and carry out the implementation, then get your team ready to take over.

What working with me is like

You work directly with me. I take time to understand your business, explain my recommendations, and tell you when I think something needs a different approach.

I welcome questions and expect us to have proper conversations along the way. If the evidence changes, I am happy to change direction too.

I also enjoy connecting people. That might mean introducing businesses with complementary skills, finding a useful partner, or helping a school or alumni organisation build relationships with its community and sponsors.

Why I created REMAP™

It is easy to spend time and money on an idea before finding out whether people want it, understand it, or will pay for it. I created REMAP™ to bring those questions into the work earlier.

REMAP™ gives me a structure for examining Reality, Economics, Message, Acceleration and Performance. I use it to make the assumptions behind a commercial decision visible and agree what evidence we need before taking the next step.

It can support a new offer, a launch or a change in direction. The questions and evidence depend on the decision. It does not replace the work of implementation or promise a particular result.

Reality

Who is this for, what do they need, and what evidence do we have?

Economics

What will it cost to deliver, what will people pay, and does it make commercial sense?

Message

Can people understand the offer and see why it matters to them?

Acceleration

What is the practical route to market, and what is slowing progress?

Performance

What should we measure, what are we learning, and what needs to change?

These stages help structure the work. How much attention each one needs depends on the project.

Based in Durban. Available beyond it.

I work with clients across South Africa and welcome international enquiries. I can work in person or remotely, depending on the project and location.