Guides

Short, practical guides to help you prepare for a conversation about business and marketing strategy, AI, or a school and alumni website. Each one sets out what to think about before you commission the work.

What should a business and marketing strategy include?

What a business and marketing strategy should cover, what outputs to agree, and who does the work.

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Where should a business start with AI?

How to choose a first AI project: the job, the information involved, and a useful first test.

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How should a school plan its website and alumni systems?

How to plan a school website and alumni systems around the people using and maintaining them.

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Have a question these guides do not cover?

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