CRM and marketing automation

Enquiries can get lost between an inbox, a spreadsheet and the person meant to follow up. I help you build a more reliable way to keep track of customers and the work that needs doing.

I can plan and implement a new CRM, improve an existing setup, or connect tools that currently require manual updates.

What I can help with

  • Customer journeys and sales process mapping.
  • CRM requirements and platform selection.
  • CRM setup, fields, pipelines and responsibilities.
  • Contact data organisation and migration planning.
  • Website forms and enquiry routing.
  • Follow-up tasks, email sequences and notifications.
  • Connections between your website, CRM and other tools.
  • Reporting, documentation and team training.

Fit the system to the people using it

I work with your team to understand how enquiries arrive, who handles them, and what should happen next. That helps define a setup people can use in their day-to-day work.

Automation can then support suitable tasks, such as acknowledging an enquiry, assigning a follow-up, or moving information between systems.

Agree ownership before handover

I help establish who manages the system, who can access information, and how your team will maintain it. The scope can include documentation and training for those responsibilities.

Do I need a CRM already?

No. I can help you decide whether you need one and what it should do before you commit to a platform.

GET IN TOUCH