What I can help with
- Digital and social channel reviews.
- Audience research and channel selection.
- Content strategy, planning and production.
- Social profile setup and improvements.
- Paid social and digital advertising.
- Campaign planning and implementation.
- Email marketing and enquiry journeys.
- Reporting, measurement and team guidance.
Connect the activity to the business
I start with the result you need, whether that is enquiries, sales, attendance, membership or better communication with your community.
From there, I plan the message, channels, content and budget. I also check what happens after someone clicks, visits or enquires, so the campaign has a workable follow-up process.
Know what is worth continuing
I agree what to measure and review the results against the purpose of the work. Reporting should help you decide what to continue, change or stop.
The handover can include a content plan, templates, campaign settings and guidance for the people taking over.
Do I need to use every social platform?
No. I help you choose channels based on your audience, objectives and capacity to maintain them.
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